App Annie, an analysis of the popularity in the world of applications, in its latest report for the third quarter of 2015 writes that Spotify is a number 1 music streaming service worldwide, both for Android phones that Apple.
In June, the music streaming service Spotify, shortly after Apple made its first move in the market for music on demand with Apple Music, announced that it has 20 million paying users, and 75 million users. Spotify has also updated its numbers revealing how much he paid in royalties to artists with musical reproductions on its platform: 3 billion dollars up to June, with only 300 million dollars in the first three months of 2015. A year ago, Spotify counted 10 million paying users and 40 million active users.
Spotify has made his announcement of the number of people who use its service in the wake of Apple’s announcement of Apple’s Music, the music streaming service that is active in more than 100 Cupertino home countries by 30 June. Spotify does not care and does not fear Apple Music, because it’s just another of the many music streaming services.
“As we grow, the amount of the fees we pay to artists, authors and copyright holders continues to rise faster than ever before” the company wrote in a blog post. “We paid more than $3 billion in royalties, including more than 300 million in the first three months of 2015.”
To clarify, 20 million customers who subscribe to Spotify Premium, which then pay a monthly fee (€ 9.99) to get music in high quality, ability to create playlists and download on up to 3 devices to listen to music offline and no ads; things you rather not have the remaining 55 million users, who use Spotify in the free version.
Pandora streaming music is the second application dethroned by Spotify, according to the report of App Annie, followed by SoundCloud and TuneIn Radio. Interestingly, Spotify does not hold the first rank in his home country, Sweden. Apple Music is still fairly new, so it’s not very popular and does not fall into the top10 most used music streaming application. However, the recent release of Apple’s Music for Android makes it possible for Apple to increase its number of users of Apple’s Music, which might also be able to convert unlimited streaming on monthly fee the millions of customers who still buy digital downloads via iTunes.
Exclusive music only for who pays? Spotify to prevent more and more artists should take example from artists like Adele, Coldplay and Taylor Swift who have decided not to make available on streaming music service their latest album because contrary to the subscription model ‘freemium’ is reportedly planning to make available a few tracks or entire albums exclusively to users who pay for a Premium membership. In fact, some artists are opposed to the choice of Spotify to make available for free the songs without pay at least subscription fee, no matter if there is advertising. This proves the fact that Coldplay’s latest album is available on Apple Music and TIDAL but not on Spotify, because the first two services do not offer free streaming, just paying. Such a move could push some users of the free version of Spotify to subscribe to Premium which costs 10 euros per month.
At the end of last year, apart from summarizing the 2014 in music, Spotify has announced a major partnership with Uber, thanks to which customers can listen to your tunes from Spotify’s Uber en route that takes them to their destination.
After calling a car through the Uber application, you can decide which music to listen and when the car arrives to pick you up, the music will play with the the car’s audio system. How the service works? In practice you have to connect your Spotify account within the mobile software by Uber, and in doing so not only you can decide what to listen to even before the car arrives to pick you up, but it also lets you control the music playing throughout the trip.
Spotify has also had some problems last year, when the artist Taylor Swift asked Spotify to remove its songs from the world’s most popular music streaming service. “Taylor and his management team were asked to remove its content from Spotify and so everything was removed this morning,” a spokesman for Spotify said. In July, Taylor Swift wrote an editorial in the Wall Street Journal expressing their opinions on where the music industry is shifting. “Music is art, and art is important and rare,” he wrote. “Importantly, rare things are precious. Things of value must be paid. It is my opinion that music should be free and my prediction is that individual artists and their labels will someday able to decide what price an album should have. ”
The founder and ceo of music streaming service Daniel Ek, On the issue of licences, according to which the service has paid 2 billion dollars of music licensing rights until now. Daniel Ek said that “a top artist like Taylor Swift” can earn more than 6 million dollars a year thanks to rights coming from streaming music and this number is only going to rise. Of course, the labels are those that handle license agreements, so we can’t be sure how much of the money that services like Spotify pay record companies then they go directly into the pockets of the artist “.
It is a fact that streaming music is a major source of income of the music industry at the time and this is a growing trend, while sales of physical music (CD) and digital downloads are in a steady decline.
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